Customised Products

The aim was to create a beautiful and sophisticated piece of POS that embraced Braun’s “Set your legs free” design aesthetics, whilst educating customers about the various benefits of each product.

The Braun Lady Floor Stand embodied a feminine look and feel to encourage female shoppers to buy the products. The shape of the stand is curvaceous, with “soft and subtle”, scalloped graphic panels; creating synergy between POS and product.

The concept has a generic base on to which graphic panels can be applied to create a completely new unit. This was achieved by creating an interchangeable header, base and side panels. The unit can be redressed in seconds.

Awards

Gold Trophy 'Department Store/ Mass Merchants' Semi-Permanent - 2009-10 POPAI Marketing at Retail Awards

Base Frame of Floor Stand

Material: Black ecologia® (100% Recycled, Carbon Neutral Certified and Australian made)

Branding Press-Ups

Material: 0.8mm White PROMEG® (100% Australian made and Recyclable)

Print: Offset printed – CMYK

Other Processes: Die-cut and tabbed construction

Interested in something similar to this product for your business? Our sales and design team will work with you to customise a product to suit your brands requirements.