The main motivation for this design was to create a unique packaging alternative to the traditional ‘egg bag’ being offered in Easters gone-by.
As the consumer wants to know exactly what they are purchasing, the tinted metallic silver tube shaped package was ideal in showcasing the brightly foiled chocolates.
The tactility of the packaging encouraged customers to touch and hold; with the additional benefit being the unique twist top providing the sales advantage of interest and stand-out on the shelf.
This was the first Polypropylene package done by Cadbury in Australia for seasonal gifting.
Material: 0.38mm Translucent with Metallic Silver PROMEG® (100% Australian made and Recyclable)
Print: Offset printed – Special colours
Other Processes: Die-cut and fold glue assembly (no tabs) with crash-lock base. Easy to open and re-seal.