The brief was to closely replicate the iconic Eclipse tin with an easy to erect dump bin style floor display.
The real brilliance of this display lies in its shell. This unit is profoundly flexible because the shell of the “tin” can be interchanged in minutes as in store campaigns change. Furthermore, the shell is printed with a different flavour on each side so that the unit can be reinvented without the need for new parts.
The open lid element has been elegantly translated within the context of the floor display to also work as a header card.
Awards
Gold Trophy '’Food Retailers’' Semi-Permanent – 2008-09 POPAI Marketing at Retail Awards
Silver Trophy ‘’Convenience/ Route Stores’’ Semi-Permanent – 2008-09 POPAI Marketing at Retail Awards
Outer Shell
Material: Silver PROMEG® (100% Australian made and Recyclable)
Print: Offset printed – 4 colours + White
Other Processes: Die-cut & tabbed construction
Inner Shell
Material: Marmo ecologia® (100% Recycled, Carbon Neutral Certified and Australian made)
Other Processes: Die-cut & tabbed construction