Heinz aims to respond to the changing needs of their customers – in Australian homes and in the hospitality trade – and keep delivering reliable, high quality and exciting food solutions. Therefore, HJ Heinz was very keen to test market acceptance of their new product, a single-serve condiment.
The hangsell unit highlighted and helped achieve the main objective of raising awareness and promoting the impulse to purchase single-serve condiments. The key communication being representation of key meal occasions was met.
One of the key selling points was also able to be emphasised through screen printed images on the sides of the hangsell unit. The images offered serving suggestions for the new product range.
Material: 0.8mm Clear PROMEG® (100% Australian made and Recyclable)
Print: Screen Printed - 4 colour
Other Processes: Tabbing to hold securely in place