The main objective was to develop an innovative and cut through “counter glorifier” that created synergy between the VB and Steeden Brands.
The soft conical shape has a trophy-like feel to it, complementing the premium “gift with purchase” proposition. The unit is minimal and stylish, taking up a very small footprint for retail convenience, and making the STEEDEN the prize or trophy to the consumer.
The combination of the Sydney Cricket Ground artwork and structural design of the unit makes the football look like it is flying through the air.
The STEEDEN is presented in a relaxed way, encouraging consumers to pick up the football.
Awards
Silver Trophy ‘’Liquor Retailers (On & Off Premise)’’ Temporary - 2009-10 POPAI Marketing at Retail Awards
Material: White PROMEG® (100% Australian made and Recyclable)
Print: Offset printed – CMYK with matt varnish
Other Processes: Die-cut & tabbed construction