The Vicks Floorstand was designed to provide a “Solution Centre” approach to the Cough & Cold season.
The colour and use of the Vicks logo draws consumers to the stand, which is readily identifiable to shoppers. Once in front of stand the shopper can easily select their product to suit their individual needs. The stand also assists in the cross-selling of the brand and potentially introduces new products which they may not have awareness of.
Due to the properties of the Polypropylene the art quality and the longevity allowed the stand to stay in stores for up to 6 months – a major bonus for any Supplier.
Awards
Gold Trophy '’Healthcare- Medical/ Pharmaceutical/ Veterinary- Semi-Permanent – 2008-09 POPAI Marketing at Retail Awards
Material: Co-Extruded White/ Marmo & Clear PROMEG® (100% Australian made and Recyclable)
Print: Offset printed – CMYK
Other Processes: Die-cut & tabbed construction